I'm Jacob Van Dyke, better known as JVD a Designer at USANA Health Sciences, where I serve as Senior UI Lead.

With over 20 years of experience, I design digital products, websites, and design systems that solve problems and create better experiences.

Selected Work

Pando Design System

USANA HEALTH SCIENCES
I was the primary designer behind Pando’s development and evolution, helping establish a scalable foundation for USANA’s digital experiences.
View the design system

Making Pando AI-Ready

USANA HEALTH SCIENCES
I’ve been exploring how Pando can evolve alongside AI—from creating designs through natural language to validating work against the design system’s standards.
Explore Pando AI
Infographic showing USANA uses 116 total colors on websites and apps, with 54 listed in the style guide and 62 unknown. A color ring displays the distribution: 14 shades of blue, 11 shades of teal, 26 shades of black, and 33 shades of grey, highlighting confusion about the USANA brand colors.

Visual Language Audit

USANA HEALTH SCIENCES
I led a visual audit to uncover patterns, inconsistencies, and opportunities across USANA’s digital experience, turning the findings into a clear visual story.
Explore the Audit
drwentz

Dr. Wentz Website

Dr. Myron Wentz
I designed and developed Dr. Wentz’s website to bring together his work in science, medicine, and humanitarian efforts in an engaging, accessible experience.
View the site
garbagemonsterbook

The Garbage Monster Book

CHILDREN'S BOOK & WEBSITE
I wrote, designed, and developed The Garbage Monster, creating both the book and an interactive website that extends the story beyond the page.
Explore the site

Musings & Writings

I’m not a writer, but I have plenty of thoughts on design—so why not put them into words? Here’s a collection of my musings, insights, and the occasional completely unnecessary rant.

Explore more of my Musings

Experience

With over 20 years in design, I’ve had the opportunity to work with great teams and companies across a range of industries, helping shape me into the designer I am today.

future
UX Designer
2015 - 2018
themormonchannel
UX/UI Designer
2012 - 2015
stg
UX/UI Designer
2011 - 2012
Fibernet
Graphic/Web
2005 - 2011

  • USANA Health Sciences

    Senior UI Lead | 2019-Present

    Led Pando, USANA’s design system, across internal teams and external agencies.

  • Purch / Future

    UX Designer | 2015-2018

    Designed digital experiences and helped establish UX standards across products.

  • LDS Church

    UX/UI Designer | 2012-2015

    Designed the Mormon Channel and Tabernacle Choir apps for iOS, Android, and Roku.

  • STG

    Web Designer | 2011-2012

    Designed digital experiences and apps for clients while working as a contractor.

  • Fibernet

    Graphic Designer | 2005-2011

    Started in graphic design and transitioned into web design through hands-on learning.

Get in Touch

Always looking for new opportunities.

envelopelinkedIn logodribblepdf-icon